How To Create Instagram Reels To Enhance Your Business


Instagram’s parent company Facebook attempted to make its own app in 2016 but failed to acquire ownership. Instead,  Chinese company owned the company and renamed it as  TikTok. After that, the popular Instagram introduced the new features “Reels” in August 2020. It is available in more than 50 countries around the world.

Reels enables users to create shareable short form videos 15-30 seconds multi clip videos and it also has editing features such as music, efforts, GIFs, stickers and emojis. These things are embellishing your video even better. Marketers use this feature to highlight their product since Instagram launched Reels. 

How To Create Your First Instagram Reels?

Creating Reel is very easy if you follow these steps.

  1. Go to the Instagram app and tap the camera. 
  2. You will notice three options such as Stories, IGTV and Reels. You are going to create the video on Reels. So, Choose Reels Tab.
  3. There are options to edit background audio, AR effects, set timer, playback speed. Consider using these for contents to be attractive.
  4. To record your Reels video or you already have video content in your phone’s library upload it and preview it. You don’t like your work, delete it and retry from the first step. Otherwise, proceed to the next step.
  5. To add our Reel related stickers, emojis and Gifs.
  6. Add captions, hashtags and cover photos.
  7. You are happy with your Reel video. Then, tap share.

Why should You Use Instagram Reels For Your Business?

 You can share your video in the explore page. Marketers mostly use explore pages to promote a new product, highlight their product and build brand awareness. According to statistics that more than 70% of users are eager to follow at least one brand on Instagram. Do you want them to follow your brand too? So, you use Instagram Reels and grow your business.

Tips & Hacks For Getting More Likes

Your content should provide authentic brand information along with fun and entertainment and all that is what the audience expects from your video. Interaction is an important part to build massive engagement. Asking them interesting questions and encourage them to post user generated content are quick ways that promote social media growth.With more people posting reel videos to stories, you can visit to get even higher engagement and increased visibility for your business. Psychologically users click to watch videos that have more likes. Also people tend to like and share those videos without any second thought. 


Reels is a powerful tool to garner more new audiences and create brand awareness. Instagram updates its algorithm to encourage users to create attractive videos which helps to  boost engagement rate, get more likes and connect with a massive audience. So, without any second thought, you can promote your product on Instagram Reels. By using the above tips and hacks for your business, enhance your marketing strategy and become a popular person on Instagram. 

How To Increase TikTok Followers (Organically)- 5 Handy Tips